Making sense of business and organizations.

From studying management to working on my own ideas.

I studied management, spent nearly two years working with startups at NIC Karachi, and eventually found myself drawn to building things of my own. I’m now pursuing a master’s in International Business and Entrepreneurship at the University of Pavia, with a double-degree experience at Clermont School of Business in France under Erasmus+ Scholarship, continuing to explore different ideas through various projects and writing.

Ideas explored and put into practice.

Book · Entrepreneurship

The Architecture of Entrepreneurship

Systems, Strategy, and Human Behavior Behind Building New Ventures

Exploring entrepreneurship as more than the story of an individual founder, looking at how markets, institutions, society, human judgment, and organizational dynamics interact to shape opportunities.

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Venture · Product building

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PROLOG

Personal Productivity Intelligence

Making productivity coaching accessible to everyone.

PROLOG explores how behavioural data and work-session tracking can help people understand their working patterns and turn those insights into better decisions.

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